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Education

Duke University; Yale University

MBA- Duke University; Bachelors- Political Science- Yale University

Specialization:

Enterprise Software; Business Intelligence; Business Alliances; B2B Marketing; Marketing; Strategy; Sales; Cloud Computing; SAP; Consulting; Product Development

Biography

Fred Isbell has over 30 years of senior marketing executive experience. He currently serves as a Senior Director of Regional Engagement and Demand Management for Services Marketing at SAP AG. SAP is a global company engaged in selling licenses for software solutions and offering consulting, maintenance, and training services for its software solutions. Fred’s responsibilities are focused in three main areas, the first being thought leadership program in marketing in which he is responsible for creating a deeper digital media and online presence by sharing content through blogs and impactful events. Number two, business management focusing on critical planning functions for upcoming milestones that involves key stakeholders, budgets, reporting and analytics. Finally, cxpanding SAP's University alliances with Duke. Fred serves as an ambassador to introduce unique students to exciting advances in technology and it also serves as a early talent recruitment engine for SAP. Fred joined SAP 2000 as Director North America SMB Channels Marketing from 2000-2004. He advanced at SAP to Senior Director NA Marketing Services Marketing which he held until 2012. Prior to joining SAP he worked at Solutions and Services Marketing Compaq Computer/Digital Equipment Corporation 1for 12 years. Fred earned his Bachelor of Arts in Economics & Political Science at Yale and he earned his MBA in Marketing at Duke. He has attributes his success to his great education, supportive family, strong work ethic and passion to embrace new technology and evolve in his knowledge and experience. Fred is excited to explore the importance of networking in the global community.

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SVP and Chief Product Officer
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